Last night I took a class called: Digital Marketing 101. Now, I'm a far cry from being a tech whiz, a coder, or a marketer for that matter. Hence, the reason I sat attentively in the last row of that makeshift classroom.
The instructor however was a seasoned marketer with an impressive resume that included the names of companies we're all very familiar with.
The mark of a great educator, as far as I'm concerned, is the ability to take complex ideas and break them down into bite size pieces. Thankfully, our teacher was able to that masterfully.
Towards the end of class, I followed up with a question on a topic he'd touched upon earlier in the evening. "How many companies do you think fail because they don't use the wrong metrics for success?" I asked. He smiled before admitting there were many.
It got me thinking, how many actors quit because they're not using the right metrics to gauge their success? How many of us going exclusively by what others think it means to "win?" How many of us are comparing ourselves to the rank and pulse of busy IMDB pages of those famous and not so famous?
I think we'd all get a great deal more joy out of our crafts and creative pursuits if we changed the lenses through which we viewed our achievements.
Figure out what success means to YOU and then implement the right metrics to measure growth and success.
It'll make all the difference.
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